British cricketer Jofra Archer has partnered with sunglasses and apparel brand Oakley, starring in the brand's Be Who You Are campaign video, as well as supporting a charity kit and cricket set donation to UK charity the Lord’s Taverners, which hopes to 'encourage people to take to the streets to play England's national Summer sport'.
Archer shared the campaign imagery on Instagram, modelling the Encoder glasses, and posted 'Everyone’s path is going to be a little bit different. Mine was. Show us your story. What makes you, you? #bewhoyouare @oakley'.